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1151
N. Azusa Avenue • Covina, CA 91722 • 626-974-6600 |
Monday-Friday
10am to 8pm
Saturday 9am to 8pm • Sunday 10am to 7pm
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SERVICE: Mon.-Sat.
10am to 6pm • Closed Sunday |
SALE
HOURS CAN VARY, PLEASE CONTACT THE STORE OR SEE
THE LASTEST SALE CATALOG FOR SALE HOURS. |
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Click
on Thumbnail to see Pics of the MEGA MALL! |
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| How
a bicycle store became the nation's largest Motorcycle,
Watercraft and ATV Super Store! |
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| The
first store... |
| In
1959 the ambitious Ed Seidner purchased a small bicycle
shop. Before long, he became the largest Schwinn bicycle
dealer in California. In 1963, Ed expanded his business
to include Yamaha Motorcycles. Ed became the largest
Yamaha dealer in the United States. He then added to
his product lineup, Kawasaki, Bultaco, BMW, AJS, and
Triumph. |
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| After
the fire... |
| As
the motorcycle business grew, Ed's sons Steve and Ron
Seidner decided to follow in their father's footsteps.
In 1976, Bert's suffered a major fire. Bert's was forced
to move across the street into their motorcycle salvage
yard, lost all factory franchises, and then was forced
to sell strictly used motorcycles, parts, and aftermarket
accessories. After a short time, Ed received his contractor's
license and opened his own construction company. Steve
Seidner decided to go in to the automobile industry. |
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| The
second store, The Motorcycle Mall |
| Bert's
operated by Ron Seidner, continued to stay in the motorcycle
business and became California's largest used motorcycle
dealer, as well as one of the world's largest motorcycle
salvage dealers. Getting back in the "new" side of the
business, Ron and Bert's became an industry respected
Suzuki dealer. But, that wasn't enough for Ron. He then
added Honda Motorcycles, and then for a touch of class,
Ducati Motorcycles. In 1989, Sea Doo was introduced in
the United States, and Ron was the first to sign on with
Bombardier, the parent company to Sea Doo. Ron and Bert's
currently hold the all time record in Sea Doo sales for
twelve consecutive years! |
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| The
LARGEST Motorcycle, ATV and Watercraft Mega Mall
Superstore! |
As
time went on, Ron purchased the local Yamaha and Kawasaki
dealership in 1997.
In October 1999, Ron purchased a former Target store and former Kids R Us store.
Bert's moved their entire inventory to its new location in Covina, California.
After only being open for a short time, Ron once again stepped it up by added
Crownline Boats, KTM Motorcycles. After 20
years in the retail motorcycle business, Ron has made Bert's what is it today,
the LARGEST Motorcycle, ATV, and Watercraft Mega Mall Superstore. |
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We
hope you enjoy your visit! |
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